We know, that the city is its people. Luckily, brave, open, and free - are Vilnius people, which manifests in a willingness to change, transform and look at old things freshly every time. ___ How could we show these traits of Vilnius for its people?
◤ Vilnius on the map for 700 years already. Quite a journey... Naturally, this is a key anniversary, and Vilnius wanted to kickoff celebrations on a grand scale. While at the same time, highlighting the spirit of the city: „Vilnius 700 years young.“ Now, what does it mean to be young for 700 years straight?
Vilnius 700
Conceptualizing and organizing 700 minutes of rave for Vilnius's 700-year birthday.
Client:
GO Vilnius
Service:
Engagement
Design
1
2
700 years is a significant timeframe to hear many things about oneself.
Now, we live in a technological age, when those thoughts can be not only heard, but with the help of AI – seen. We‘ve collected 70 thoughts about Vilnius expressed by iconic people – writers, painters, visionaries, and leaders... Which became an inspiration for AI to dream 70 visuals of never seen before Vilnius.
3
Vilnius starts its anniversary celebration with 700 minutes of rave - one minute for every year.
We‘ve presented them for Vilnius residents during an experiential event combining a modern art exhibition, birthday rave, and surreal experience. All elements were influenced by the magical number of 7: 700 years, 700 minutes of rave, 70 AI visuals from 70 thoughts, 7 DJs for each room, 7 screens with old Vilnius footage, 7 actors throughout, 7 hidden interactions. ██
Results:
We‘ve organized a multidimensional experiential event to kick off the ever-changing Vilnius anniversary celebrations with an integrated communication campaign based on AI-generated visuals. ██ Partnerships with radio station LRT OPUS, JCDecaux, Kablys + Club. ██ 70 AI-generated visuals (and animated) as a foundational campaign's core. ___ More than 250,000 target audience reached. ___ Nearly 2000 people participated in the event activities.
Performers @ KABLYS CLUB
___ ROOM 1
PATRICK MASON (REKIDS, DE)
SAMANTHA TOGNI (Lobster Theremin, DE)
NERI J (Ved Siden Af, DK)
ALEX KRELL
CMRK
MARIA PASKEVIC
ONIS
___ ROOM 2
AUDREY DANZA (Proxima, CH)
BBN
JAROŠKA
KONELIŪNAS
PINIGAI
SIBILË & MAURAS
