Re-xmas
Soundtrack to a socially-distanced Christmas 2020 to highlight unique times.
Client:
GO Vilnius
Service:
Engagement
Design
1
However, being disappointed is not in Vilnius’ DNA. Where others see defeat, Vilnius sees opportunities - Christmas 2020 has to be different, let’s enjoy it. __
In the distorted world of 2020, Christmas was going to be a whole lot different. No celebrations, as usual, gatherings with friends, or even family. It’s simple, COVID-19 and social distancing took away many traditions we love.
2
How could Vilnius help its citizens experience and enjoy the different Christmas of 2020 to the fullest?
We know that during the lockdown, people are going to spend way more time at home than usual. Some get into yoga practice, and some simply get bored, but we know for sure – that all of the people, will be listening to tons of music.
3
Vilnius releases the first social distancing music album for Christmas 2020.
In collaboration with Lithuanian electronic music producers we took seven iconic public domain Christmas songs, like Jingle Bells or Silent Night, and remix them into seven electronic music pieces.
Furthermore, remixing is going to happen in a very particular way. Together with music composers, we implemented social distancing into the music. Key musical principle was determined: we converted the two metres of universally recommended social distance to three human steps, which became a space of three notes. __
To celebrate the release of the album, Vilnius orders an audiovisual installation on one of the most iconic and symbolic facades in Vilnius – electronic music mecca - Kablys. The installation is exhibited according to all safety measures, for Vilnius citizens to enjoy music while being able to keep their social distance. ___
Results:
The final result gave a new electronic sound to well-known songs, creating a totally different listening experience. The "Re-Xmas" album was selected as an album of the week in radio station OPUS, followed by a max evaluation of 100 in journal "370". The audiovisual installation was seen by thousands of people live and later online. The album itself got widespread organic recognition on social media including thousands of listens of songs themselves. ___
Music producers involved:
FUME
ARTFCL
MONIKAZE
ROE DEERS
LAKESIDE CULTURE
ALEX KRELL
GRAD_U
