An innovative yoga project featuring sessions to encourage residents to stay physically active.
As autumn begins, people tend to be less active and spend more time at home. To encourage continued physical activity, the Vilnius Public Health Bureau "Vilnius Sveikiau" has introduced yoga in a non-traditional video format—pink yoga, filmed atop the Bastion of the Vilnius Defensive Wall in the heart of Old Town. We devised the concept and handled the execution, bringing this creative project to life.
Edmundas Pučkorius, producer at the creative house SEMIHUMAN, shared, “We wanted to creatively emphasize Vilnius’ greenery, which we often miss in our daily lives. By swapping green with pink in the yoga video, we gave a fresh perspective on the city’s abundant greenery.”
Vilnius will become the European Green Capital in 2025. Although often overlooked, the city’s greenery offers cleaner air and year-round opportunities for outdoor activities.
