We make brands playful.
Note ⸻
Traditional marketing is failing. Half the world blocks ads, 86% skip commercials, and the average click rate has crashed to 0.35%. The solution isn't better ads. It's new experiences.
With ⸻ gamification
Play > Promotion
Turn consumers into players. Create self-sustaining brand momentum.
—01
Hybrid approach
Mix gaming with marketing. Create experiences instead of ads.
—02
Natural loyalty
Users who enjoy the experience become loyal, no special pleading required.
—03
Organic growth
Engaged users share stories. This expands its reach and ease the acquisition.
Increased motivation
Build deeper connections with your customers through intrinsic motivation rather than forced promotion.
Market differentiation
Stand out in crowded markets by offering experiences competitors can't easily replicate.
Services ⸻
Design - not a beauty contest.
Evaluating how playful your brand is—and where it could go next. Mapping brand's play potential.
Audit
We assess how playful your brand feels across digital, physical, and campaign experiences—and how that aligns with audience perception. Keeping in mind the context of competition, industry specifics and the newest trends.
We analyze existing behavior across touchpoints to identify where users hesitate, drop off, or interact passively—laying the groundwork for behavioral improvement.
We identify potential “play territories” your brand can own—spaces that align with your values, audience, and business goals. Deliverable: Playfulness Report.
We translate opportunity into action. This means defining what the play layer is meant to achieve—behaviorally and emotionally—and outlining a focused system that aligns with broader brand and business strategy.
We design how interaction works—selecting mechanics that fit your audience and mapping them into structured journeys. It’s about defining how users progress, what motivates them, and how the system builds momentum over time.
We create campaign-ready ideas built on interaction. These aren’t ads—they’re branded experiences designed to be explored, returned to, and shared. Each concept ties directly into the mechanics and brand tone defined earlier.
Defining the strategy, mechanics, interaction logic, and concepts behind the play.
Design
We lead the creative execution—delivering design assets, content logic, and system flows—while working closely with your internal teams or partners. Whether we’re building from scratch or plugging into an existing campaign, we make sure what’s imagined gets built right.
We structure the activation plan to align with your campaign calendar, team workflows, and channel requirements. The roadmap ensures each component is delivered on time, staged properly, and launched with full context.
After launch, we help track how users interact with the experience in real time. We surface what’s working, what’s not, and where quick adjustments can improve performance. Our goal is to make sure the system continues to deliver value, not just on day one.
Turning concepts into working brand experiences. We stay actively involved across teams and milestones.
Build
We're for ⸻
Brand & marketing teams—facing challenges with relevance, engagement, or simply brand differentiation.
Relevant industries ⸻
Tech & SaaS, retail, telecom, wellness, education, media, and others—where brand experience drives performance.
Think of ⸻
Brand experience, Creative data, Engagement design, +
Testimonials ⸻
"SEMIHUMAN brought an innovative solution to our challenge in client engagement. Their expertise is perfect for those seeking new ways to connect with users."
Ignas Butkus, Digital Media @ Telia Lietuva
"SEMIHUMAN brings creativity and personalization to the table. The ideas are carefully thought through by understanding the field where the game is being played."
Rūta Opanovičienė, Communication @ Vilnius Sveikiau
"SEMIHUMAN delivered insights that exceeded our expectations. They truly understand their clients, our customers, and the importance of long-term relationships."
Ona Makauskaitė-Gudaitienė, Head of Loyalty @ Maxima Group
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"Working with the SEMIHUMAN team has been a great experience for Amadeus. I full heartedly recommend them to other organizations that want to take their creativity to the next level."
