We design 'sticky' products, services, and experiences.
Note ⸻
Gamification is often misunderstood as just points and badges. It’s not about which elements you use, but how you use them. To work effectively, it must be designed and implemented correctly.
With ⸻ gamification
Solutions
We start with a KPI. Gamification can improve a touchpoint, fix a bottleneck, or enhance the whole product ecosystem.
—01
Longer lifespan
Reduce churn whether it's activation, re-sub, onboarding, or simply user fatigue.
—02
Natural loyalty
Users who enjoy the experience become loyal, no special pleading required.
—03
Organic growth
Engaged users share stories. This expands its reach and ease the acquisition.
Two-way interactions
It's a new form of communication. At the heart of every successful product lies a loop: action, feedback, reward, repeat.
Competitive edge
Gain a strategic advantage by using gamification to innovate or nudge users into behavioral loops ahead of the others.
Services ⸻
Play, designed for performance.
Helping teams identify gamification opportunities to solve specific challenges and leverage them for wins.
Strategy
Elevate user experiences, boost engagement, and foster lasting relationships by crafting future-forward digital journeys—even within the most complex ecosystems.
Drive internal alignment with a clear, ambitious “North Star.” This vision articulates where a product or experience will go and how it will meet user needs, along with a pragmatic, phased direction for implementation.
Our team partners with yours to define strategies that leverage game-like principles for creating impactful, user-centered products. By aligning business goals with player-driven motivations, we design pathways that maximize engagement, boost retention, and unlock growth opportunities.
Visually outline a user’s interactions across channels or touchpoints with journey maps, the foundation for experience optimization. Journey mapping helps articulate time or effort taken at each step, reveals gaps, and highlights opportunities for a better experience.
Bring to life a realistic, limited-functionality representation of a proposed digital experience. With prototypes, your team can enable rapid experiments, concept iteration, socialization, and development specifications.
Wireframes, user flows, sitemaps, and other designs define your digital product experience. This includes designing the structure, look, and functionality, in consideration of the medium, brand, accessibility, and best practices.
Crafting customer experiences that align with your brand and business goals. We design interactions across every touchpoint, focusing on value, clarity, and ease of use to enhance satisfaction and loyalty.
Designing gamification-based solutions for one touchpoint, subsystem or whole product ecosystem.
Design
Define how gamified elements seamlessly fit into your existing ecosystem. We ensure that every feature, mechanic, and design choice aligns with your platform's capabilities and your business objectives for a smooth rollout.
Gamification isn’t static. We guide you on refining and evolving your system based on real-world data, user behavior, and performance metrics, ensuring constant improvement and relevance.
Balance is key. We craft systems where incentives, difficulty, and rewards work in harmony to keep users motivated without overcomplicating or undermining their experience.
Design the backbone of engagement. From virtual currencies to point systems, we create sustainable, self-regulating economies that drive value for users and businesses alike.
Supporting teams apply gamification in the right way. Balance it for efficiency and actual impact.
Build
Testimonials ⸻
"SEMIHUMAN brought an innovative solution to our challenge in client engagement. Their expertise is perfect for those seeking new ways to connect with users."
Ignas Butkus, Digital Media @ Telia Lietuva
"SEMIHUMAN identified crucial gamification elements in a new, significant feature that we hadn't considered. They are experts in their field."
Mantas Gineitis, Head of Product @ Žalgiris Ventures
"SEMIHUMAN delivered insights that exceeded our expectations. They truly understand their clients, our customers, and the importance of long-term relationships."
Ona Makauskaitė-Gudaitienė, Head of Loyalty @ Maxima Group
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"Working with the SEMIHUMAN team has been a great experience for Amadeus. I full heartedly recommend them to other organizations that want to take their creativity to the next level."
John T. Webb, Head of Corporate Communications, Asia Pacific @ Amadeus IT Group
Gamification is underutilized. However, it is valuable where human experience is important.
Industry ⸻ parameters
—Competition is high,
—Interactions are frequent,
—Retention is crucial, and
—CX/UX plays a key role.
Relevant to:
Education / Entertainment & Media / Mobility / Retail & E-commerce / Tech & SaaS / Telcomm / Wellness - among others.
Think of ⸻
