Augmented America
AR-powered immersive cards playing experience for the world and collectors.
Client:
self-initiated
Service:
Brand development
Engagement
Design
1
Immersive Playing Experience.
Entering the world of card crowdfunding through the main gate. We offered two decks inspired by the history and future of the United States of America, with an educational background.
Curated by history professors across the US, each card in the History deck and Future deck is beautifully illustrated with graphics by Peruvian designer Nathaniel Rueda, and incorporates AR layers, accessed through a complimentary app.
2
Explore American History.
The HISTORY deck features historical facts and curiosities. The facts have been rigorously selected in collaboration with experts in History. This combination of knowledge and design will enhance the pedagogical use of these cards for all ages encouraging participants to play and interact by learning key milestones of American history. __
Historic milestones and key figures range from the Declaration of Independence to the Apollo 11 Mission, taking in inspiring individuals such as Rosa Parks, Elvis, Ella Fitzgerald and Johnny 'Golden Arm' Unitas.
3
Envision Digital Futures.
The FUTURE deck is a display of visionary inspiration in which its creators developed the most varied (and curious) theories about what the long-term future holds for us. An apocalyptic vision describes an unflattering social, cultural, political and technological evolution, in addition to other more fun facts to compensate for a fatal fate. Imagination will lead players to engage with future scenarios. ___
The Future pack illustrates a range of positive scenarios including the end of waste, the achievement of salary equality and self-driving cars.
Dive deep beneath the surface.
The traditional limits of the use of playing cards are blurred in this proposal with more than 100 cards to create new games, educational experiences, card magic tricks, or artistic inspiration. ___ But this is not all. Together with the deck, we designed an augmented reality application to take the contents and objectives of each and every one of the cards even further.
100% funding goal reached.
